Charoensook Corporate Group Co., Ltd. (CCG) Launches “Poems Dimension,” a Small-Theatre Stage Initiative to Empower Emerging Artists

“Theatre Every Month at POEMS DIMENSION”
A Platform of Opportunity for the Next Generation of Thai Theatre Makers

Charoensook Corporate Group Co., Ltd. (CCG) has officially launched “Poems Dimension,” a small-theatre initiative founded by Mr. Jessada Danparn, Group Chief Executive Officer of Charoensook Corporate Group Co., Ltd. (CCG).

The program is developed under the strategic framework of a “Commercial Arts Incubator” with the mission to strengthen and elevate emerging Thai theatre artists through structured, strategic support—covering seed investment, a professional development and production framework, and an end-to-end management approach that balances artistic integrity with commercial viability.

Poems Dimension is dedicated to providing real-stage opportunities for new directors, playwrights, and actors to experiment, refine, and present original work within a support system designed for sustainable growth in contemporary performing arts. In 2025-2026, the program received over 90 submissions from artists and teams nationwide.

Note: “Commercial Arts Incubator” is a strategic platform established to cultivate emerging Thai theatre artists and creative entrepreneurs by providing both funding support and market access—transforming artistic ideas into productions that can generate revenue and scale commercially.

Stage Play Synopsis: Love Letters to My Dear John

The story of Chai, Soi, and Pornpilai, three souls who each carry their own dreams and wounds to the city of Udon Thani, during the era of the Vietnam War, when American GI soldiers are stationed throughout the region.

All three cross paths with John, a charming young American soldier, and each falls for him in their own way, holding onto the hope that this relationship will carry them toward a better life.

But when the war ends, John must fly back to America, leaving behind a promise still left unfulfilled, a longing with nowhere to go, letters uncertain of their destination, and one lingering question: "Can a love that was never truly yours be real at all?"

Cast

• Sumontha Suanpholrat
• Satida Sripromma
• Artun Arwae

Playwright and Director

• Phalat Siripatanakulkajorn

Performance Schedule: Love Letters to My Dear John

Run Dates: 22 - 31 MAY 2026
Total: 10 performances

Week 1

• Fri 22 May > 19:30

• Sat 23 May > (Show 1) 14:00 / (Show 2) 19:30 (Post-Show Discussion)
• Sun 24 May > (Show 1) 14:00 / (Show 2) 19:30

Week 2

• Fri 29 May > 19:30
• Sat 30 May > (Show 1) 14:00 / (Show 2) 19:30
• Sun 31 May > (Show 1) 14:00 / (Show 2) 19:30 (POD Ceremony)

Special Activities

• Saturday 23 May (19:30 performance): Post-Show Discussion with the Director and Cast
• Sunday 31 May (19:30 performance): POD Ceremony (Passing the Cloak to the Next Director)

Additional Information

• Recommended age: 13+
• Running time: 90 minutes per performance (no intermission)
• Capacity: 30 audience members per performance
• Special: All guests receive a Welcome Drink (Non-Alcoholic)
• Venue: POEMS DIMENSION (Town in Town, Bangkok)
• Location: https://maps.app.goo.gl/U2h35JmgQNyFPiLd9
• Carpark Available

Media & Enquiries

Public Relations Department
Charoensook Corporate Group Co., Ltd. (CCG)
Email: kp@charoensook.com
Website: www.charoensook.com/poemsdimension