Thailand MICE X-Change 2026 (TMX 2026) Officially Opens,
Driving Innovation and Sustainability in Thailand’s MICE Industry

Bangkok, Thailand – (29 April 2026) - The Thai Exhibition Association (TEA), in collaboration with key public and private sector partners, today officially opened Thailand MICE X-Change 2026 (TMX 2026), a leading exhibition and conference dedicated to the exhibition, conference, and event industry.

Co-located with MICE Day 2026 under Thailand MICE Week 2026, organized by the Thailand Convention and Exhibition Bureau (TCEB), the event is taking place on 29–30 April 2026 at Ballroom 1–3, Level 1, Queen Sirikit National Convention Center (QSNCC), Bangkok, Thailand.

Under the theme “Innovation & Sustainability: Powering Excellence & Growth in Thailand’s MICE Industry,” TMX 2026 brings together over 4,000 industry professionals from Thailand and around the world, reinforcing Thailand’s position as a regional hub for MICE innovation and sustainable event development.

The opening ceremony was presided over by distinguished industry leaders, including Mr. Naphinthorn Srisanpang, Minister Attached to the Prime Minister's Office, Mr. Loy Joon How, President of the Thai Exhibition Association (TEA), Dr. Pasu Loharjun, Chairman of the Board, Thailand Convention and Exhibition Bureau (TCEB),  and leading organizations across the MICE ecosystem.

Mr. Loy Joon How, President of the Thai Exhibition Association (TEA), remarked during the opening ceremony:

“Thailand MICE X-Change has evolved into a key platform that highlights the power of exhibitions and events as strategic marketing tools. In today’s highly competitive landscape, face-to-face engagement remains one of the most effective ways to build trust, generate business opportunities, and create meaningful connections.”

He further emphasized that TMX plays a vital role in strengthening industry standards, particularly in innovation and sustainability, while supporting businesses in adapting to global trends and digital transformation.

TMX 2026 features more than 100 leading event solution providers from Thailand and International, showcasing comprehensive solutions across the entire event value chain—from venues, booth design and construction, logistics, and event technology to marketing, communications, and hospitality services.

The event also features the “X-Change Square” Conference, a dynamic knowledge-sharing platform bringing together over 29 industry experts and thought leaders from Thailand and across the region. The conference presents more than 16 insightful sessions covering key topics such as industry outlook and future trends, AI and technology in event marketing, sustainability in MICE, exhibition logistics, business matching strategies, and innovative booth design and experience creation.

Distinguished speakers from leading organizations—including international venue operators, event organizers, and creative experts—will share practical insights, real-world case studies, and strategic perspectives, enabling attendees to translate knowledge into actionable business strategies and drive measurable outcomes in their own organizations.

A key highlight of TMX 2026 is the Business Matching Program, designed to connect exhibitors with qualified buyers, including international organizers, corporate decision-makers, and entrepreneurs. This initiative aims to facilitate strategic partnerships and deliver measurable business outcomes within a single integrated platform.

TMX 2026 also underscores its strong commitment to sustainability by implementing environmentally responsible initiatives, including promoting public transportation, reducing single-use plastics, encouraging paperless registration, and supporting green event practices across all participating stakeholders.

With strong participation from industry leaders, global partners, and key stakeholders, TMX 2026 reaffirms its role as a premier platform for knowledge exchange, business networking, and innovation—driving Thailand’s MICE industry towards a more sustainable and globally competitive future.

The event is sponsored by leading organizations, including RX BITEC (Thailand) Co., Ltd. as the X-Change Square Stage Sponsor; Shanghai New International Expo Centre as the Business Lounge Sponsor; Resorts World Sentosa as the Goodie Bag Sponsor and DSV Contract Logistics Ltd. as the Exclusive Lanyard Sponsor.

Thailand MICE X-Change 2026 (TMX 2026) takes place on 29–30 April 2026, from 10:00 AM to 6:00 PM, at Ballroom 1 - 3, Level 1 , Queen Sirikit National Convention Center (QSNCC), Bangkok, Thailand.

For more information, please visit: www.tmxexpo.com